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eMail Marketing - Effective List Building
| What is the most effective methods to build an effective list? You can always check your own research on Google however according to the extensive research we have done you have the following choices: 1) Pop Up - with opt-in 2) Squeeze Page - with opt-in 3) Opt-In Form
In our opinion even though you may see many sites with the annoying pop up it is the least effective. Think about how many pop ups have you signed up through. When someone visits a site they usually do from a search engine or non search engine link. They visit the site looking for something, they do not visit to be immediately 'hit' with a pop up asking for their details - these days most savy internet users are very reluctant to provide their email address because of the high possibility of SPAM. You should always be prepared to provide somethiing special in return for a visitor providing their details, and it is for that reason that a Squeeze Page or an Opt-In Form with an offer works best. A Pop Up forces people to close the Pop Up and if it re-appears then there is a very high likely hood that the visitosr will simply leave, never to return. To build your business or subscriber list as quickly as possible and with a minimum of 'spam' issues we suggest that you use a Squeeze Page or Opt-In Form with both providing a worthwhile offer for the visitor to leave their details PLUS you should always use a Professional List Building Communications Firm.
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